Website Design & SEO
GDPR Compliance
User Analytics & Optimisation
Content Production
Our Brand Voice
Our communication style is transparent, simple, straightforward, informative, efficient, and effective.
At AVA SEO, we talk about technical and sometimes complex topics in a world where Google continuously defines and evolves the criteria for what it shows in search results and where privacy frameworks like GDPR set rules about how website owners must protect the privacy of site visitors.
Our communication style and language help our customers understand unfamiliar, technical and complex topics related to our services.
This allows our customers to make informed and effective decisions to achieve their objectives.
Communication by Audience.
AVA SEO works with all types of businesses.
Our customers include SMBs (Small to Medium Businesses), sometimes known as SMEs (Small to Medium Enterprises), and larger established enterprise customers.
We also consider non-profit and public sector organisations and institutions such as councils and academic establishments.
While sticking to our core communication principles, our communication style sometimes has to change to ensure it matches the audience and their objectives and experience.
Our Voice
Our writing and verbal communication have four essential voice qualities to connect with our customers effectively and meaningfully.
Combining these voice qualities makes everything we write and say sound uniquely AVA SEO.
The AVA SEO voice is how our brand personality comes through in words.
When our voice is consistent across our content and communication, it builds trust and familiarity.
Our tone will change based on the situation, but our voice is always uniquely AVA SEO.
Expressive Voice
We use simple words and phrases to convey feelings.
We are excited by what we do and love to help our customers because it can make a difference to their businesses so they can better serve their customers.
Embracing Voice
Whatever kind of business you are, we're your biggest fans!
AVA SEO is built on micro-successes.
Whether our customer is a local, national or international business, from a business that provides a local service or writes informational content like blogs or operating an eCommerce site, we want our customers to succeed, so we have a good reason to celebrate.
We succeed when our customers succeed. We encourage our customers if they stumble, and we never alienate them.
Playful Voice
Where appropriate, we use creative analogies in our conversation to better explain ideas.
We bring a burst of creative energy to our customer's needs. Our voice is upbeat and ready for a challenge.
Our Tone
Informed Voice
We are interested and knowledgeable.
AVA SEO has a strong track record for keeping up to date with developments within our sector; we are continuously accrediting to demonstrate and maintain proficiency and can evidence membership of relevant institutes with up-to-date CPD credits (Continuous Professional Development).
We use several tones to craft our customer communications.
These help us use specific vocabulary and techniques to build customer relationships and achieve desired outcomes.
AVA SEOs voice qualities will always stay the same, but we adapt our tone to our customer's knowledge, experience, and expectations.
The right tone takes judgment. We think about what our customers might be thinking or feeling and write with empathy - but in principle, we always strive to be clear, human, and relaxed.
These tones complement our voice qualities and reflect the intent of the message we want to get across and understood as intended - this means we will vary our style as required.
We generally use a combination of tones which include one or more of the following:
Encouraging
This helps us demonstrate topic authority in our area of expertise. It can be insistent and straightforward to give our customers confidence in our services.
Curious
Our curious tone conveys that we want to learn about our customers, their businesses, and their objectives to better serve them.
Bold and Positive
This helps us demonstrate topic authority in our area of expertise. It can be insistent and straightforward to give our customers confidence in our services.
Optimistic
We want to convey a sense of hope and a positive outlook for our customers. Even when acknowledging challenges and risks, we want our uplifting language to give our customers confidence and inspiration.
Cooperative
This helps us demonstrate topic authority in our area of expertise. It can be insistent and straightforward to give our customers confidence in our services.
Informal
Opposite of our formal tone, it is a conversational and expressive format.
It uses contractions, colloquial phrases where relevant, and emotion.
Sentence structure can be shorter with a choppy rhythm or long and chatty - this is common in our real-time chat tools like Microsoft Teams Chat with established customers.
Friendly
This helps us demonstrate topic authority in our area of expertise. It can be insistent and straightforward to give our customers confidence in our services.
Formal
A formal writing tone is sometimes necessary for professional contexts. This tone focuses on being thorough and direct yet respectful.
We use full words rather than contractions and emphasise facts and grammatical correctness - this is common in our service agreements, contracts and initial email or postal correspondence with new customers.