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Website Design & SEO

GDPR Compliance

User Analytics & Optimisation 

Content Production

Local SEO

What is Local SEO?

Local SEO is the process of optimising your online presence to increase local traffic, visibility, and brand awareness.  Common local SEO tasks include:

  • Optimising your Google Business Profile

  • Finding local keywords

  • Creating locally relevant content

Any business that has a physical location or serves a geographic area can benefit from local SEO whether your business is single or multiple locations.

A Local SEO action plan is vital if a business wants to appear organically in Google results for local business searches.

This is an example of a local search result on Google:

Screenshot example of local Google search result
Screenshot of local Google search results in Local PackS

However, Google doesn’t only display local results for queries that contain a town, city, or “near me” keyword. 


Google may infer local search intent even if a search excludes a geographical reference based on recent search history and other algorithmic factors to serve relevant results.

For example, if you were in Windsor and searched for “barber shops” without typing the locality, Google would still display a local pack for Windsor barber shops.

Screenshot example of local Google search result

Why is Local SEO so Important?

Local SEO marketing is the best way to get your website in front of people in your area.

Nearly 85% of people in the UK use Google to find business information, and it is the most dominant search engine for local searches.

  • Google Maps searches for terms including “...near me” have grown by more than 100% yearly. 

  • Searches on mobile, including the term “ near me,” grew by over 250% in the recent two years. And “where to buy” + “near me” keywords by more than 200%

That’s hundreds of millions of searches every day.

This example illustrates the importance of optimising for Local SEO. 


It shows Local Pack results appear BEFORE organic results, including a map. This focus is more likely to attract clicks.

Google Business Profile (GBP)

Local Keyword Research

We work with our customers to create a strategy to increase their search position ranking for local rankings to boost traffic.

Keyword research for Local SEO involves finding keywords people use when searching for local products, services, and information.

Ranking for these keywords drives local high-intent traffic to your website, resulting in more customers.

To get started, you need a short list of keywords people use to find your local business, but this is just the beginning, and that's where our expertise comes in.

Analysing Your Competitors 

We have the:


  • Tools

  • Experience

  • Knowledge

  • Processes analyse vast amounts of local, regional, national, and international keywords used by our customers' competitors.


We identify keywords our customers are not targeting that their competition benefits from.

Keyword Viability

We also provide a sense of how difficult it is for our customer's current website content to rank locally for the target keywords.

This situation exists because Google also considers domain authority and other factors, including website quality (structure and user experience). One factor is E-E-A-T, which is the relevance of the content to the search query.

The viable and valuable keywords should be incorporated into website content.

Remember, Google and other search engines know from years of processing trillions of search queries what a search user is looking for, what they meant, and what they did next based on the presented search results.

For any business operating at the local level, building and maintaining a target keyword list is essential to gain an edge over competitors by optimising website content for the product, service, or expertise of your specific area.

Search Habits Continuously  Evolve

Your site's local keyword rankings will regularly change for various reasons. 


The position a website appears in a search result changes over time, and website traffic can decline, potentially hurting your business. That's why monitoring progress is a crucial part of Local SEO strategy. Our service includes position Tracking to manage these position changes.

Screenshot showing Google Business Profile on a mobile phone

Optimising your Google Business Profile is one of the most important Local SEO tasks.  This means you need a Google Business Profile if you want to rank well for local searches. 


Here are a few Business Profile tips:

  • Set detailed business hours (including holidays)

  • Select various attributes to describe your business (like outdoor seating, WiFi, etc.)

  • Upload photos and videos regularly (promotes engagement and boosts rankings)

Optimising Your Google Business Profile

Google Business Profile (formerly Google My Business) is a free business listing with information about your business. 

It lets you provide details about your location, services, products, and photos, which Google will list in local search results. 


For example, this is what it can look like for someone on a mobile device:

Online Director Listings

Get Local (NAP) Citations

NAP citations are any online place that mentions your business name, address, and phone number (NAP). 


Typically, these online places include business directories and social media profiles. 

NAP citations are important because Google uses them to verify that your business information is accurate and that what you say about your business online is true. They also positively influence SEO.

The idea is that the more consistent NAP citations Google sees for your business, the more confident it becomes that your business is legitimate and trustworthy.

Ensure all search engines, directory services, maps, voice search services, and AI tools have the right information about your business.

This means getting consistent citations on as many trusted websites as possible.

We offer a Listing Management service to automatically distribute consistent business information to the most important and reputable directories and ensure compatibility with voice search to meet the growing trend in voice-based search queries.

Our Listing Management covers up to 56 directories that Google uses as online reference source.

Website Design  |  SEO  |  GDPR Compliance  |  User Analytics & Optimisation  |  Content Production

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